Implementing Campaign Manager - External Integrations


Omni Tactic Integration

An Omni Tactic is a set of skinned file export tactics for the most popular channels, including Twitter, Facebook, Salesforce, and a number of Alterian products. These are displayed to the user and recorded in Campaign History as the ChannelType column.

Omni Tactic uses an integration with Kettle so that any actions, commands or processing that Kettle is capable of can be triggered by the Omni Tactic. As with the file tactic, the basic process is that the file portion of the Tactic would fire and create a file in the FTPOutputStagingDirectory and the Campaign processor would then call the pre-configured Kettle job to run against that file.

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